Convenience shopping, now easy to find.

We developed a new brand and visual identity for Tobačna Ljubljana, the largest tobacco company in Slovenia. The core idea was to leverage the generic name "trafika," and by doing so positioning the client as the leading convenience store retailer in the market. Initially, we proposed green as the primary color, reflecting our emphasis on environmental awareness. However, red ultimately proved to be the stronger choice.

Green or red, the goal remains the same: to make these shops easy to find and impossible to miss.

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